Privacy Policy

To provide and improve our services, Alafz may collect the following categories of information.

A. Information You Provide

When you register or use the Platform, you may provide:

• Name or display name
• Username
• Mobile number
• Email address
• Date of birth
• Gender (if voluntarily provided)
• Profile photograph
• Bio or profile description
• Password or authentication credentials
• Customer support communications
• Feedback and survey responses

Providing certain information may be necessary to create or maintain your account.

B. Information Generated While Using Alafz

When you use the Platform, we may collect information relating to your activities, including:

• Account ID
• Login history
• Device login records
• Friends and followers
• Voice room participation
• Messages and interactions
• Moments and posts
• Likes, comments, and reactions
• Gifts sent and received
• PK Battle participation
• Event participation
• VIP and Premium status
• Wallet activity
• Diamond transactions
• Agency or reseller activity (where applicable)

C. Device Information

To ensure security and compatibility, we may collect:

• Device model
• Device manufacturer
• Operating system version
• App version
• Device identifiers
• IP address
• Language settings
• Timezone
• Crash logs
• Diagnostic information
• Performance reports

D. Location Information

Where permitted by applicable law and with your permission (where required), we may collect:

• Approximate location
• Country
• Region
• Timezone

Precise location information is collected only if you expressly grant permission through your device settings or where a feature specifically requires it.

E. Payment Information

If you purchase Diamonds, VIP memberships, Premium subscriptions, or other digital products, payment processing is handled by authorized third-party payment providers. Alafz does not store your complete payment card details. We may receive limited transaction information, such as:

• Transaction ID
• Purchase amount
• Currency
• Purchase date
• Payment status
• Order reference

We use your information to:

• Create and manage your account.
• Authenticate your identity.
• Provide voice chat, messaging, and social features.
• Process purchases and payments.
• Deliver Diamonds, Virtual Gifts, VIP benefits, and rewards.
• Personalize your experience.
• Recommend users, rooms, and content.
• Improve platform performance and reliability.
• Detect spam, fraud, abuse, and security threats.
• Respond to customer support requests.
• Enforce our Terms & Conditions and Community Guidelines.
• Comply with applicable legal obligations.

Where required by applicable law, we process personal information on one or more of the following legal bases:

• Your consent.
• Performance of a contract between you and Alafz.
• Compliance with legal obligations.
• Protection of vital interests.
• Legitimate business interests, provided such interests do not override your fundamental rights and freedoms.

Alafz is not intended for children under the minimum age permitted by applicable law. We do not knowingly collect personal information from children who are not legally permitted to use the Platform.

If we become aware that such information has been collected, we may suspend or terminate the account and delete the associated information, subject to applicable legal requirements.

Parents or guardians who believe that a child has provided personal information may contact us at: Email: info@eternityin.com

Users are responsible for ensuring that the information provided to Alafz is accurate, complete, and up to date.

Providing false or misleading information may result in account restrictions or suspension in accordance with our Terms & Conditions.

Alafz and its authorized service providers may use cookies, software development kits (SDKs), local storage, pixels, device identifiers, and similar technologies to improve the Platform and enhance your experience.

These technologies may be used to:

• Keep you signed into your account.
• Remember your preferences and settings.
• Improve application performance.
• Analyze user engagement and platform usage.
• Detect fraudulent or suspicious activity.
• Provide security features.
• Measure the effectiveness of promotions and features.

Depending on your device and applicable law, you may be able to manage certain cookie or tracking preferences through your browser or device settings. Disabling certain technologies may affect the functionality of the Platform.

Alafz does not sell your personal information to third parties. We may share your information only in the following circumstances:

A. Service Providers

We may share information with trusted third-party service providers that assist us in operating the Platform, including:

• Cloud hosting providers
• Payment processors
• Customer support providers
• Analytics providers
• Security and fraud prevention providers
• Push notification providers
• Content delivery services

These providers are contractually required to protect your information and may only use it for the services they perform on our behalf.

B. Legal Compliance

We may disclose information where required to:

• Comply with applicable laws or regulations.
• Respond to lawful requests from courts or government authorities.
• Protect the rights, property, or safety of Eternityin Pvt. Ltd., Alafz, our users, or the public.
• Investigate fraud, abuse, security incidents, or violations of our Terms & Conditions.

C. Business Transfers

If Eternityin Pvt. Ltd. is involved in a merger, acquisition, investment, restructuring, or sale of assets, user information may be transferred as part of that transaction, subject to applicable legal requirements.

D. With Your Consent

We may share your information with third parties where you have expressly requested or authorized us to do so.

The Platform may integrate with third-party products and services, including but not limited to:

• Google Play Services
• Apple App Store services
• Firebase
• Push notification services
• Payment gateways
• Analytics platforms
• Cloud infrastructure providers
• Social login providers
• Customer support tools

These third parties operate under their own privacy policies and terms. Alafz encourages users to review those policies before using third-party services.

Depending on the location of our servers, service providers, or infrastructure partners, your information may be processed or stored in countries other than your country of residence.

Where personal information is transferred internationally, Eternityin Pvt. Ltd. will take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable laws.

We retain personal information only for as long as necessary to:

• Provide the Platform and related services.
• Maintain user accounts.
• Process transactions.
• Resolve disputes.
• Detect fraud and abuse.
• Enforce our Terms & Conditions.
• Comply with legal, tax, accounting, and regulatory obligations.

When information is no longer required, it will be securely deleted, anonymized, or retained only where required by law.

Please note that certain information, such as transaction records or records required for legal compliance, may be retained for longer periods where required by applicable law.

Protecting user information is important to us. Alafz implements reasonable administrative, technical, and organizational security measures designed to protect personal information from unauthorized access, alteration, disclosure, misuse, or destruction.

These measures may include:

• Secure communication protocols.
• Encryption where appropriate.
• Access controls and authentication mechanisms.
• Security monitoring and logging.
• Regular security reviews.
• Fraud detection systems.

However, no method of electronic transmission or storage is completely secure. Accordingly, while we strive to protect your information, we cannot guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials and should promptly notify Alafz of any suspected unauthorized access.

In the event of a security incident involving personal information, Eternityin Pvt. Ltd. will take reasonable steps to:

• Investigate the incident.
• Mitigate potential harm.
• Restore system security.
• Notify affected users and competent authorities where required by applicable law.

To protect users and the integrity of the Platform, Alafz may monitor activities related to:

• Login behavior.
• Device changes.
• Payment activities.
• Diamond transactions.
• Recharge behavior.
• PK Battles.
• Rankings.
• Events.
• Agency and reseller operations.

Where suspicious or fraudulent activity is detected, Alafz may temporarily restrict accounts, suspend features, or conduct further verification in accordance with applicable laws and our Terms & Conditions.

Subject to applicable laws, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information where legally permitted.
• Request restriction of certain processing activities.
• Object to certain processing activities where permitted by law.
• Withdraw consent where processing is based on your consent.
• Request a copy of certain personal information in a portable format where applicable.

Requests will be processed within a reasonable period and may require identity verification before they are completed.

You may review and update certain account information directly through your Alafz profile or account settings.

Where information cannot be updated through the Platform, you may contact us at: Email: info@eternityin.com

We may require reasonable verification before processing requests to protect account security.

You may request deletion of your Alafz account at any time through the available account settings, our Data Policy page at /alafz/data-policy#request-deletion, or by contacting us at info@eternityin.com.

Upon approval of an account deletion request:

• Your profile will no longer be accessible.
• Access to the Platform will be terminated.
• Virtual Currency, Virtual Gifts, VIP/Premium memberships, subscriptions, rewards, and other virtual items may be permanently forfeited.
• Certain information may continue to be retained where required for legal, regulatory, fraud prevention, accounting, tax, dispute resolution, or security purposes.

Deletion of your account does not automatically remove information that has already been shared with other users where retention is legally permitted or technically necessary.

Where processing of personal information is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Please note that withdrawing consent for certain processing activities may limit or prevent your ability to use some features of the Platform.

Alafz may send notifications regarding:

• New features.
• Events.
• Promotions.
• Security alerts.
• Account updates.
• Service announcements.
• VIP or Premium reminders.
• Recharge offers.

Where required by applicable law, marketing communications will only be sent with your consent.

You may opt out of promotional communications through your device settings, application settings, or other available mechanisms.

Important service-related communications may continue to be sent even if you opt out of promotional messages.

Depending on the features available within the Platform, you may choose to manage certain privacy preferences, including:

• Profile visibility.
• Friend request preferences.
• Message permissions.
• Notification settings.
• Blocked users.
• Profile information displayed publicly.
• Room participation preferences.
• Online status visibility (where supported).

Some privacy settings may require an active VIP or Premium membership where applicable.

Your personal information may be processed by authorized employees, contractors, affiliates, or service providers located in different countries.

Where cross-border transfers occur, Eternityin Pvt. Ltd. will implement reasonable safeguards to protect personal information in accordance with applicable privacy laws.

Eternityin Pvt. Ltd. is committed to handling personal information responsibly and in accordance with applicable data protection and privacy laws.

Depending on your location, this may include compliance with relevant legal requirements relating to:

• Data collection.
• Processing.
• Storage.
• User rights.
• Security.
• Regulatory disclosures.

Nothing in this Privacy Policy limits any rights that users may have under applicable law.

Alafz may use automated systems to:

• Recommend users, rooms, and content.
• Detect spam and fraudulent activity.
• Improve search results.
• Personalize user experiences.
• Enhance platform safety and security.

These automated processes are intended to improve the quality, relevance, and safety of the Platform and are subject to ongoing review.

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, you may contact us at:

Eternityin Pvt. Ltd. Email: info@eternityin.com

We will make reasonable efforts to respond to legitimate privacy-related requests in accordance with applicable law.

Eternityin Pvt. Ltd. may update or revise this Privacy Policy from time to time to reflect changes in our services, applicable laws, security practices, or business operations.

When material changes are made, we may notify users through one or more of the following methods:

• In-app notifications.
• Website notices.
• Email (where available).
• Other appropriate communication channels.

The "Last Updated" date at the beginning of this Privacy Policy will indicate the latest revision.

Your continued use of Alafz after any revised Privacy Policy becomes effective constitutes your acceptance of those changes.

Eternityin Pvt. Ltd. is committed to protecting user privacy and maintaining appropriate safeguards for personal information.

We continuously review and improve our administrative, technical, and organizational security practices to help protect user information from unauthorized access, disclosure, alteration, misuse, or destruction.

Where appropriate, Alafz may implement measures including:

• Secure authentication procedures.
• Encryption during data transmission where supported.
• Access controls for authorized personnel.
• Security monitoring and auditing.
• Fraud prevention systems.
• Vulnerability assessments and system improvements.

Despite these efforts, no electronic system or method of storage can guarantee absolute security. Users are encouraged to maintain strong passwords, keep account credentials confidential, and promptly report any suspected unauthorized access.

Alafz is committed to complying with the privacy, safety, and developer policy requirements of the platforms through which the application is distributed, including applicable requirements of Google Play and the Apple App Store.

Where required, we provide users with:

• Clear disclosure of information collected.
• Information regarding how personal information is used.
• Appropriate permission requests before accessing protected device features.
• Controls required by applicable laws and platform policies.

Users should review device-level permission settings to manage access to features such as the microphone, camera, notifications, storage, contacts, or location where these permissions are used by the Platform.

By using Alafz, you agree to:

• Provide accurate and up-to-date information.
• Protect the confidentiality of your account credentials.
• Use the Platform responsibly and in accordance with applicable laws.
• Respect the privacy and rights of other users.
• Avoid sharing another person's personal information without lawful authority or consent.

You are responsible for the information you choose to publish or share through your profile, messages, voice rooms, Moments, or other features available on the Platform.

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of India.

Any dispute arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Lucknow, Uttar Pradesh, India, unless otherwise required by applicable law.

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:

Eternityin Pvt. Ltd. Email: info@eternityin.com

We will make reasonable efforts to respond to legitimate requests within an appropriate timeframe and in accordance with applicable law.

By creating an account, accessing, or continuing to use Alafz, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of the Platform and cease accessing Alafz.

This Privacy Policy should be read together with the following documents, where applicable:

• Terms & Conditions
• Community Guidelines
• Refund & Cancellation Policy
• Virtual Goods & Payments Policy
• Agency & Reseller Policy
• Copyright & Intellectual Property Policy